Overview
Forme is a website for a small-group strength club, built around one line: every body, more capable.
The challenge
Gyms often look intimidating online. Forme wanted the energy of a serious training space and the welcome of a small community, and to make the first visit feel easy for beginners.
Approach
Big, direct type. Condensed uppercase headlines ("Built for real work.", "Support that meets you.") and full-bleed training photography set the energy.
Coaches up front. The coaching team is shown early, with names and roles, because people choose a gym for its people.
Simple membership choice. Three options, Build, Belong and Go Further, compared side by side with the recommended plan highlighted.
The first visit, made simple. A three-step section (show up, lift together, take it further) answers the beginner's main worry before they sign up.
Even the 404 stays on brand. A "Back on track" page points lost visitors to the programs.
Design system
A dark layout with a single acid-yellow accent and an electric-blue section color; one condensed display face with a clean sans for body text; moving ticker bands for rhythm.
Scope and build
9 pages, designed in Figma and built in Framer with scroll motion and tickers.
What I learned
One strong accent color used with discipline does more than many colors. The yellow always means "this is the action".
